Real Care for Real Curls

The Curly House is a soon-to-be-launched beauty studio in Somerville, Massachusetts, founded by Juliana Neiva, a Brazilian hairstylist with over 15 years of experience. After years of working alongside her aunt in Minas Gerais and co-owning a curl-focused salon in Brazil, Juliana moved to the U.S. to start a new chapter.

Story

The Curly House was born out of her desire to offer not just styling, but support, education, and empowerment to women of all curl types. The salon aims to serve the growing community of Brazilian and Latina women in Somerville, while welcoming all curly-haired individuals who value self-expression, empathy, and authenticity.

Mission

To empower individuals with curls through personalized care, expert guidance, and a warm, inclusive space.

Vision

A world where every curl is celebrated and every woman leaves the salon feeling seen, understood, and confident

What Sets The Curly House Apart

Empathy Meets Expertise

We blend advanced curl techniques with a compassionate, client-centered approach that honors each person’s hair story.

Tailored Curl Care

Every service is customized to suit your unique curl type — from 2A to 4C — with a focus on long-term hair health, confidence, and self-love.

Education-Driven Approach

Through one-on-one Curl Coaching, we empower clients with the tools and knowledge to care for their curls beyond the salon chair.

Inclusive Space

Rooted in Brazilian and Latinx traditions, we welcome a diverse community of curlies in Somerville and beyond.

A Welcoming Experience

Our salon is a calm, child-friendly, and elegant space where clients of all ages feel seen, supported, and celebrated.